

Memo
From: Valerie Lunden
Re: Global Customer Service
Beyond brand, market share and manufacturing, the “art” of customer identification can improve customer purchasing loyalty over time.
How exactly does customer identification work? The answers to these questions are in the Customer Service Handbook.
Now not ask this questions.
Have you experienced poor service from a company whose products you enjoyed using? From buying a cup of coffee, to talking to your accountant, have you noticed how service standards have declined?
The new service trend is a departure from personal contact to a variety of less personal services, such as automated E-mail greetings, poorly executed form letters and a general inability to offer customization.
Unfortunately, automation is a trend that will not disappear. In fact, this trend will continue to increase in popularity. The impact is as simple as this. When a company adds more automated services they will lose customers and spend more money on marketing.
The good news here is that automation can be molded (or customized) to offer greater customer appreciation. Automation can also include an efficient rewards system that encourages loyalty and repeat business.
The following is a list of symptoms result from poor customer service. Feel free to check off any of the symptoms that DO NOT apply to your business.
POOR SERVICE SYMPTOMS
Loss of Revenue
Customer Migration to the Competition Company Downsizing Reduced Employee Staffing & Training Minimized Product Research & Development Poor Product Revenue Performance Increase of Company Debt to Asset Ratio Inefficient & Costly Marketing Efforts Reduced Employee Moral
The Customer Service Handbook offerS relief FROM these symptoms by offering a working success plan that can produce positive, long-term service change.
As outlined, the first and most critical step is Customer Identification is finding out exactly which customer types impact your service business, and how these “types” respond to the specific products and services being offered.
Don't wait another moment to improve your service systems.
Choose the
Service delivery practices
for a modern age.
Customer Service Handbook

You have products and a great brand, but why do you keep losing customers?
Do you know who your customers are?
Do you know exactly how and why they buy,
what they buy, why and how often?Do your employees how to identify customer
buying signals?
YOUR IDEAL BUSINESS WISH LIST
To Increase Profits.
To Expand Market Share.
To Reduce Product Inefficiencies.
To Identify Customer Retention.
To Manage Performance Systems.
To Increase Marketing Activities.
To Elevate Service Delivery.
To Enhance Employee Performance.
To Improve Company-wide Quality Standards.

The Future of Service is the
Customer Service Handbook
Learn Why Customer Identification and Retention Will Always Outrank Brand as a Business Priority.

This book explains why in the new millennium having a great brand and wonderful products are not enough to sustain business productivity. The ideology suggests that customer retention is the most valuable success component to product placement and marketplace longevity. How identifying "customer types" by using precise strategies and tools extends business life and expands future profits without limits.
This is NOT your old fashioned customer service which requires RETURNED PHONE CALLS and E-mails.
This is a unique blend of customer service that improves market share, drives increased profits, and makes your products #1 in the eyes of
EVERY CUSTOMER you do business with.

SCHEDULE CUSTOMER IDENTIFICATION TRAINING
Service Customer Type Overview
8 Productivity Hours
Basic Program - Systems Understanding
24 Productivity Hours
Advanced - Systems & Behaviors
80 Productivity Hours
A portion of the proceed from the Customer Service Handbook is donated to support those less fortunate.





